Alistair Gillespie

Marketing Leader

LinkedIn

About

Highly accomplished Marketing Leader with 14 years of experience driving quantifiable growth across tech, SaaS, and startup ecosystems. Expert in full-funnel content strategy, integrated demand generation, and brand architecture, notably growing organic visitors from 0 to 150,000 in 5 months and managing a 450,000-subscriber email program with a 44% open rate. Proven ability to leverage data-driven insights and cross-functional collaboration to optimize ROI, enhance conversions, and build impactful B2B and B2C marketing pipelines.

Work Experience

Marketing Consultant

AI Studios, Get AI, Destify, Sample Focus, Cartwise, Bonsai, AeroHub, Svix, Sons Livres. | Consultant

Sep 2023 - Present

Provided strategic marketing leadership to diverse clients, including Destify and Sample Focus, driving measurable growth across content, email, and demand generation initiatives.

  • Owned end-to-end content and SEO strategy for Sample Focus, launching blog from scratch and scaling organic traffic from 0 to 150,000 monthly visitors within 5 months.
  • Built and managed a 450,000-subscriber email program, achieving a 44% open rate and 3.6% CTR through personalized engagement and A/B testing.
  • Architected and executed multi-channel demand generation campaigns for B2B SaaS clients, aligning marketing efforts with sales pipeline goals and optimizing MQL-to-SQL conversion through data-driven CRO strategies.
  • Led comprehensive brand strategy development for “Sons Livres,” encompassing competitive research, brand book creation, identity, and messaging to establish a distinct market presence.

Marketing Director

Letsfly Tech / AeroHub

Mar 2023 - Sep 2023

Directed comprehensive marketing strategies for Letsfly Tech / AeroHub, establishing a new subsidiary's market position and optimizing operational efficiency.

  • Led branding strategy for a new company subsidiary, successfully establishing a distinct market position and doubling visibility within 3 months.
  • Implemented internal marketing procedures that significantly improved operational metrics and enhanced team efficiency.
  • Advised C-Suite on strategic marketing initiatives, leveraging data-driven insights and ROI analysis to optimize resource allocation and financial commitments.
  • Spearheaded the end-to-end development of a new brand, including strategy, identity, and a cohesive messaging framework.

Marketing Manager

Zyte

Jul 2022 - Feb 2023

Managed the launch of the Zyte API and led strategic SEO and content initiatives, significantly improving lead quality and conversion rates.

  • Managed the successful launch of Zyte API, enhancing lead quality by 20% and fostering significant community growth.
  • Led SEO and content strategies, optimizing conversion rates by 15% within 4 months through targeted initiatives.
  • Boosted lead generation by 25% through the implementation of multi-channel marketing campaigns and targeted outreach.

Content Marketing & Branding Specialist

BairesDev

Mar 2021 - Jul 2022

Directed content marketing and branding initiatives for BairesDev, leading a team of writers to achieve significant engagement and brand recognition.

  • Directed a team of 10 writers, achieving a 50% increase in overall content engagement through strategic content development.
  • Grew social media followers by over 2,500 and boosted engagement by 67% by aligning content delivery with strategic brand objectives.
  • Executed impactful branding efforts that secured multiple industry awards, including the prestigious IAOP 2022 recognition.

Co-Founder & Head of Marketing

Tarwi

Oct 2016 - Feb 2019

Co-founded Tarwi, leading business development and digital marketing strategies to optimize brand visibility and engagement in a startup environment.

  • Directed comprehensive business development and digital marketing strategies, laying the foundational framework for a startup's market entry.
  • Managed a team of 20 freelancers to enhance product promotions during live events, significantly boosting brand exposure.
  • Executed targeted digital advertising campaigns that optimized brand visibility and engagement, contributing to early-stage growth.

Senior Account Manager

SPMJ Comunicação

Jan 2013 - Jan 2016

Managed high-profile client accounts at SPMJ Comunicação, developing corporate communication plans and coordinating impactful marketing and PR events.

  • Developed and executed comprehensive corporate communication plans for high-profile clients, securing extensive press and media coverage.
  • Coordinated and managed various marketing and PR events, significantly improving client exposure and stakeholder engagement.

Marketing Coordinator

Film Bridge International

Mar 2011 - Mar 2012

Coordinated marketing and communications for Film Bridge International, enhancing global brand visibility and supporting key sales initiatives.

  • Led communications efforts during international film festivals, successfully increasing global brand visibility.
  • Managed and facilitated key sales meetings at the American Film Market 2011, supporting business development objectives.

Education

Media Management

Columbia College Chicago

Jan 2006 - Dec 2009

Certificates

Scrum Product Owner

FIAP

Jan 2019

Projects

Sales Funnel Optimizer Web App

Personal project

Visualize and optimize every touchpoint in your customer's journey from awareness to advocacy.

Byter - AI Solutions

Personal project

Custom AI Solutions for Small Businesses

Languages

Spanish (Native) , English (Native) , Portuguese (Fluent)

Skills

Marketing Strategy

  • Strategic Marketing Planning
  • Go-to-Market Strategy
  • Integrated Marketing Campaigns
  • Multi-Channel Marketing
  • B2B SaaS Marketing
  • Brand Growth & Penetration

Content & SEO

  • Content Development
  • SEO Strategy
  • Creative Copywriting
  • On-page SEO
  • Off-page SEO
  • Blog Management
  • Editorial Strategy
  • Search Console
  • SEMRush
  • Ahrefs
  • Moz

Demand Generation

  • Demand Generation
  • Lead Generation
  • Account-Based Marketing (ABM)
  • Sales Pipeline Alignment
  • MQL-to-SQL Conversion

Email Marketing

  • Email Marketing
  • Lifecycle Marketing
  • Newsletter Management
  • A/B Testing
  • Personalization
  • Mailgun
  • Mailchimp

Conversion Rate Optimization (CRO)

  • CRO
  • User Experience (UX)
  • Website Conversion
  • A/B Testing
  • User Behavior Analysis
  • Microsoft Clarity
  • Mouseflow
  • VWO

Branding

  • Brand Strategy
  • Brand Architecture
  • Brand Identity
  • Brand Messaging
  • Competitive Research
  • Brand Book Creation

Analytics & Reporting

  • Data-Driven Strategy
  • ROI Analysis
  • Funnel Analysis
  • Operational Metrics
  • Google Analytics
  • Looker Studio
  • MixPanel

Leadership & Management

  • Strategic Marketing Leadership
  • Creative Team Leadership
  • Team Mentorship
  • Cross-Functional Collaboration
  • Project Management
  • Operational Procedures
  • Resource Allocation
  • C-Suite Advisory

MarTech & Tools

  • Hubspot
  • Salesforce
  • Pipedrive
  • Zoho
  • Jira
  • Wordpress
  • Elementor
  • Oxygen
  • Ghost CMS
  • Figma
  • Adobe Creative Suite
  • Canva

AI Tools

  • ChatGPT
  • Abacus
  • Claude
  • Perplexity
  • Bardeen
  • Clay
  • lemlist